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Old School Embossed Type in Illustrator
I haven’t seen a tutorial to create this type of effect in Illustrator yet, so I thought I’d put a quick and dirty step-by-step together. Before figuring it out most places that I have read would say...
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Latest Option for Your Direct Mail Campaigns
Direct mail has become easier and more affordable than ever before. With traditional direct mail, businesses were required to either have or purchase an address list, purchase postage (approx....
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Vectors Versus Bitmaps
Your images are created, stored, processed and even printed in two different techniques: bitmap graphics and vector graphics. It is important to know when it is best to use one type from the other...
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Top Principles of Animation
It is said that animation knows no limit. The designers and artists enjoy an unprecedented freedom in the industry and this is what makes an excellent art form. But no creativity is free from the...
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Guide to Selecting Better Marketing Images
If you are selecting photography for use in your business marketing efforts, either from stock images or originals, there are a few things to keep in mind. First and foremost, you want to choose a...
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6 Basic Rules of Design Composition
We often hear “rules are meant to be broken”. Sure! Why not? The thing is, to break rules we first need to know what they are before we just start breaking stuff. If we haphazardly threw elements on...
View ArticleUnderstanding Web Design Principles
As many times as we are told not to judge a book by its cover, we still constantly make snap judgments based on how things look. We want to eat food when it looks tasty, and we want to talk people who...
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Are your Social Media Posts Effective?
Try following these guidelines and you can get the most out of every social media post, for your business. Tips to Create an Effective Facebook Post Pick a thumbnail image which can easily be...
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Learn to Draw Ambidextrously in Illustrator
This illustration was a concept for a client of mine. The rough concept illustrations started on paper but once I got to the point where it needed details I would draw just a single side of the face,...
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Developing Color Palettes for Your Design Work
This is a follow up to the previous previous post: “Nature’s Color Palette“. Though there are many methods you can use when creating color palettes, this is a very simple trick you can use to quickly...
View ArticleLearn to Draw Ambidextrously in Illustrator
This illustration was a concept for a client of mine. The rough concept illustrations started on paper but once I got to the point where it needed details I would... The post Learn to Draw...
View ArticleDeveloping Color Palettes
This is a follow up to the previous previous post: “Nature’s Color Palette“. Though there are many methods you can use when creating color palettes, this is a very simple... The post Developing Color...
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